There is good news for California and New York florists -- those states are one step closer to banning deceptive listings.
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SAF's Home Makeover public relations campaign got ink this week in the Denver Post. "Easy Entertaining: Organizing Expert Offers Tips for Hosting Guests on the Fly" features Vicki Norris, SAF's Home Makeover spokeswoman, suggesting flowers as a sure-fire tactic to keep tidy.
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Many Colombian flower growers are under intense financial pressure -- and others are facing bankruptcy -- as the exchange rate grows increasingly unfavorable to the South American country while inflation, labor and associated costs skyrocket.
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Rains associated with Tropical Storm Barry have brought welcome relief to growers in the Florida area, who were suffering through a drought that has caused wildfires throughout south and central regions of the state.
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A new consumer bridal magazine, Bride & Bloom, gives flowers equal billing with the myriad other bridal accessories -- and pushes readers to use local florists.
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To celebrate its 120th anniversary, Hortica is expanding its reach, launching new programs and introducing a Web site that's easier to use and "much more modern," says Robert McClellan Jr., president of the company.
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A new survey from the U.S. Census Bureau shows that both the number of retail florists and the number of employees at florist establishments are declining.
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The fabric swatch a bride brings with her to your next wedding consultation may have an unexpected origin: Target.
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If you skipped yoga this morning to get a jumpstart on your to-do list, you may be hurting yourself -- and setting a bad example for your employees.
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If you advertise at local high school sporting events, you may soon face some big-name competition. That is, of course, if you aren't already facing that competition.
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The previous week's story on National Rose Month and summer rose supplies didn't present the whole picture, or even an entirely accurate one, writes Christine Martindale of Esprit Miami.
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Want to let us know what you think about the 2007 Local Marketing Kit, and help us plan for next year's?  Then respond to our Zoomerang survey, which we recently sent out, on the Marketing Kit.
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One member is wondering what the average salary is that florists are paying their floral designers. Here's your chance to weigh in.
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Looking for a way to keep your customers coming back throughout the year, even in those months without tradtional floral holidays?  Try SAF's Hip Giver's Guide. 
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Almost 60 percent of retail florists responding to SAF's holiday sales survey for Mother's Day reported that sales increased compared to one year ago.
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