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SAF WEdnesday E-Brief
July 11, 2007 Your weekly industry news and business trends update from SAF
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Headlines
Tennessee Bans Major Deceptive Listings Co.
Gear Up for Gift Shows
1-800-Flowers.com Joins 'Second Life'
Business Builders
Arizona Florist Targets Summer Sales
A Florist's Thank You Gets Top Billing
Trends and Tips
Can a Little Yelp Help?
My Mother, My Friend?
Life at Work
Work and Satisfaction: So Happy Together
Mark Your Calendar
Blogs, Pizza Boxes and ... You?
Regular Features
Product Spotlight: The Changing Floriculture Industry: A Statistical Overview, Fourth Edition
Florists Not Open for Independence Day
Florists Using Outdoor Signage
 
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Click Headlines to View Full Articles Below

Headlines
Tennessee Bans Major Deceptive Listings Co.

Tennessee has won a major battle against a deceptive lister -- the state attorney general has ordered a Pennsylvania-based order gatherer to stop doing business in Tennessee for 15 years and pay the state $26,000.

Gear Up for Gift Shows

The Atlanta International Gift & Home Furnishings Market kicks off today, but if you don't make it to Georgia, don't worry: A bevy of upcoming industry events should keep you busy. Here's a snapshot of what the summer holds:

1-800-Flowers.com Joins 'Second Life'

1-800-Flowers.com is spending $50,000 to connect with the estimated 7.5 million users of Second Life, a Web site that lets users create a virtual world for themselves.

Business Builders
Arizona Florist Targets Summer Sales

What's a florist to do when 105 degree heat erases the thought of buying flowers from consumers' minds? Kick-start your marketing program.

A Florist's Thank You Gets Top Billing

There are dozens of ways to let your customers know you are grateful for their business: a note in the mail, an ad in the paper. A Nebraska florist is taking a more "in your face" approach: a billboard.

Trends and Tips
Can a Little Yelp Help?

Looking for a way to harness the power of word-of-mouth advertising online? A relatively new site, Yelp.com, is the latest social networking site helping businesses do just that, but beware: When customers dish about businesses online, they focus on the good and the bad.

My Mother, My Friend?

On Mother's Day that statement is a given. But if a recent story in The New York Times is on target, the mother-daughter bond is one worth celebrating -- and, for business owners, targeting -- year-round.

Life at Work
Work and Satisfaction: So Happy Together

A new survey finds that employees say compensation and a benefits package are the motivators driving their job satisfaction.

Mark Your Calendar
Blogs, Pizza Boxes and ... You?

What do blogs, e-mail, electronic kiosks in shopping malls, mobile billboards, online ads, vase cards and ... pizza boxes have in common?

Regular Features
Product Spotlight: The Changing Floriculture Industry: A Statistical Overview, Fourth Edition

It's hard to run a business and stay on top of what's going on in the floral industry -- but SAF makes it easy with The Changing Floriculture Industry: A Statistical Overview (fourth edition).

Florists Not Open for Independence Day

Seventy-six percent of readers responding to the previous week's e-poll said they were not open on the 4th of July.

Florists Using Outdoor Signage

When it comes to promoting holidays, outdoor signage such as billboards, signboards and marquees is popular among retail florists.

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