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SAF WEdnesday E-Brief
July 18, 2007 Your weekly industry news and business trends update from SAF
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Headlines
N.Y., N.C. and Calif.: Active in Deceptive Listings Fight
AIFD Welcomes New President
PFCI Provides Florists With New Skill Set
Minn. Paper Publishes SAF Flower Care Tips
Business Builders
New York Florist Gets Creative with Podcasts
Make Space for MySpace?
Trends and Tips
Keep Consumer Information Safe, says FTC
Nurseries Man Potting Stations
AIFD Displays 'Outstanding' Flowers
Life at Work
Go Ahead, Goof Off!
Tips for Tackling Health Threats
Mark Your Calendar
Looking for a Few Good People? How About Great Ones?
Regular Features
Watch the Mail for SAF's New Resource Guide
Product Spotlight: Ultimate Floral Industry Supply Guide
Talk on the Forums
Social Networking Sites Not a Big Draw for Florists
Retailers Feel the Dog Days of Summer
 
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Headlines
N.Y., N.C. and Calif.: Active in Deceptive Listings Fight

Three states recently won major victories in their campaigns against deceptive listings. Here is a summary of where those states now stand:
AIFD Welcomes New President

Tom Simmons, AIFD, of Three Bunch Palms Productions in Palm Springs, Calif., was officially installed as president of the American Institute of Floral Designers (AIFD) during the organization’s 2007 National Symposium, July 7 to 11 in Palm Desert, Calif.

PFCI Provides Florists With New Skill Set

Dozens of florists got sound advice on how to talk to groups and the media, as well as how to harness technology to increase business, last week from SAF's Professional Floral Communicators -- International (PFCI).

Minn. Paper Publishes SAF Flower Care Tips

A Minnesota newspaper gave readers a dose of proper flower care from aboutflowers.com, SAF's consumer Web site.

Business Builders
New York Florist Gets Creative with Podcasts

Looking for a way to encourage younger generations to buy flowers? Try podcasts, says New York-based floral designer Iris Rosin, owner of Iris Rosin, LLC.

Make Space for MySpace?

Forget the mall, teens are now hanging out online, according to a new white paper from Alloy Media + Marketing. The paper found that 81 percent of Internet-using 9- to 17-year-olds have visited a social networking Web site, such as MySpace or Facebook within the past three months, and 71 percent report visiting the sites at least weekly.

Trends and Tips
Keep Consumer Information Safe, says FTC

It's time to double-check that your credit card machines are up to date and operating in compliance with the law, according to the Federal Trade Commission (FTC). And, in putting safety first, your customers will thank you for it.

Nurseries Man Potting Stations

In response to the growing popularity of container gardening, some nursery and garden-center owners are introducing customers to a new concept: in-store potting stations.

AIFD Displays 'Outstanding' Flowers

The winners of SAF's 2006 Outstanding Varieties Competition got to strut their stuff (again), this time at the American Institute of Floral Designers' 2007 Symposium.

Life at Work
Go Ahead, Goof Off!

Crunching numbers, maintaining a Web site and fulfilling orders may eat up your time, but a new book says making time for fun in the workplace benefits businesses and employees.

Tips for Tackling Health Threats

Tuberculosis recently came back on the nation's radar after a U.S. resident diagnosed with the potentially fatal disease boarded an international flight, possibly exposing other passengers to the infection.

Mark Your Calendar
Looking for a Few Good People? How About Great Ones?

Having trouble finding people when you need them... let alone finding ones that stick around? You're not alone.

Regular Features
Watch the Mail for SAF's New Resource Guide

Your "bible" of member benefits and savings is on the way.

Product Spotlight: Ultimate Floral Industry Supply Guide

Want to stock up on your basic ginger jar vases? Try the Ultimate Floral Industry Supply Guide (UFISG). Need to find pale orange lilies for a special wedding? UFISG can handle that, too.

Talk on the Forums

One member has a bride who has a very specific idea of what she wants as her wedding centerpieces, but the member needs advice about how to execute the bride's vision. Weigh in.

Social Networking Sites Not a Big Draw for Florists

Almost 47 percent of readers responding to the previous week's e-poll said their businesses have not benefited from a social networking site, while 33 percent of readers said they don't know what a social networking site is.

Retailers Feel the Dog Days of Summer

The months of July, August and September really were for the dogs in terms of monthly sales levels at retail florists in 2006.

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