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SAF WEdnesday E-Brief
August 1, 2007 Your weekly industry news and business trends update from SAF
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Headlines
Floriculture Crops Survey Released
Farm Bill Passes House
Senate Leader Promises to Hold AgJOBS Vote
Snapdragons in a Snap in Ala.
SAF Provides Flowers for USDA Event
Newsmakers
Boesen Buys Chicago Floral Operation; Plans More Growth
Florist Celebrates 50th With a Memorable Bang
Life at Work
Did I Ask for Your Help?
Accident Prevention: Protect Your Business, Customers
Trends and Tips
Consumers Still Choose Magazines
Survey Takes Owners' Pulse on Economy, Relationships
Mark Your Calendar
Meet and Greet at Town Hall Gatherings
Check out the Convention Early Birds!
Regular Features
Product Spotlight: FedEx
Talk on the Forums
Florists Fuel Employee Friendships
Floriculture Crop Value Decreases
 
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Headlines
Floriculture Crops Survey Released

The overall value of floriculture crops was down 4 percent from 2005, according to the newly-released 2007 Floriculture Crops Survey, which covers the year 2006. The survey is compiled from interviews with floriculture growers by the U.S. Department of Agriculture's National Agricultural Statistics Service.

Farm Bill Passes House

The floriculture industry is one step closer to attaining increased recognition, with the July 27 House passage of the 2007 Farm Bill (H.R. 2419). The bill includes major new provisions benefiting specialty crops such as fruit, vegetables, floriculture and nursery, among others.

Senate Leader Promises to Hold AgJOBS Vote

AgJOBS, the SAF-supported comprehensive immigration reform legislation that was included in S. 1639, has gained some much-needed support in the past week.

Snapdragons in a Snap in Ala.

For many Alabama wholesalers, keeping snapdragons available for customers year-round means shipping the popular flower in from California, Florida or South America, but a greenhouse-like technology could encourage the state's growers to begin to cash-in on the crop.

SAF Provides Flowers for USDA Event

SAF was part of the unveiling of the first issue of a new "pollinator stamp" by the U.S. Postal Service.

Newsmakers
Boesen Buys Chicago Floral Operation; Plans More Growth

Boesen the Florist of Des Moines, Iowa, is quickly becoming a Midwest power player with purchases of stores in Omaha, Neb., earlier this year, and now, its latest acquisition: six Amlings Flowerland locations in the Chicago suburbs.

Florist Celebrates 50th With a Memorable Bang

The Virginia Florist of Alexandria, Va., capitalized on its 50th anniversary with a party worthy of media coverage -- not necessarily for the party's overly-lavish nature but for a particular event -- one that left the store with a noticeably absent plaque.

Life at Work
Did I Ask for Your Help?

"Have you tried doing it this way?" "Maybe this would look better." "I know this is what I would do in your situation." If any of these phrases sound familiar, you could be giving out advice to your employees or co-workers that may not be as well received as you hope.

Accident Prevention: Protect Your Business, Customers

A recent judge's ruling in favor of a man who sustained injuries outside a flower shop validates the importance of shop safety.

Trends and Tips
Consumers Still Choose Magazines

Trying to update your advertising strategy? Don't be too quick to trade traditional mediums entirely for high-tech outlets. According to a new study, blogs, forums and social networking sites may be the new media buzzwords, but a traditional medium -- magazines -- still holds sway, even with younger generations.

Survey Takes Owners' Pulse on Economy, Relationships

Female business owners are more likely to use the Internet for work than their male counterparts (90 percent compared to 84 percent), and women who run their own companies are slightly more optimistic about the short-term economy than men who run their own companies (66 percent compared to 59 percent).

Mark Your Calendar
Meet and Greet at Town Hall Gatherings

Summer congressional recess, which begins Aug. 4, means Town Hall meetings for many members of Congress who head to their home districts. SAF urges members to attend these meetings -- and makes it easy by sending members an e-mail during the recess with details about any Town Hall meeting being held by your representative or senators.

Check out the Convention Early Birds!

The Early Birds are flocking to SAF Palm Springs 2007. If you're not one of them, time's a wastin'. You can register online or download the registration form and fax, or mail, it back to SAF today. Early Bird deadline is Aug. 24. Look who's registered already!

Regular Features
Product Spotlight: FedEx

So, you need a shipping service that is fast, reliable and inexpensive. Sound impossible to find? Not so! SAF and FedEx have teamed up to offer SAF members major savings on shipments.

Talk on the Forums

One florist is remodeling her storefront, and is wondering what kind of color and/or type of lighting is best for displaying flowers. Weigh in.

Florists Fuel Employee Friendships

Fifty-four percent of florists responding to the previous week's e-poll say they actively encourage employees to socialize outside of work. About 46 percent say they do not.

Floriculture Crop Value Decreases

The 2006 domestic wholesale value of floriculture crops fell 4 percent to $4 billion from the revised 2005 valuation, according to the USDA 2007 Floriculture Crops Survey.

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