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SAF WEdnesday E-Brief
September 5, 2007 Your weekly industry news and business trends update from SAF
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Headlines
States Successfully Battle Deceptive Listings
Under the Florists' Microscope: Grandparents Day
"No-Match" Rule Delayed
Michael Polychrones Passed Away
Newsmakers
Florist Promotes Flowers in the Workplace Concept
Flower Transfer Brokerage Now Transflora
Design Champions to Compete in Sylvia Cup
Trends and Tips
Ohio Floods Trigger Insurance Questions
High-Ticket Items Appeal to Consumers
Regular Features
Talk on the Forums
Product Spotlight: MagnetMail
Florists Promote Designers to Customers
Grandparents Day Sales Stay the Same
 
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Click headlines to view full articles below
Headlines
States Successfully Battle Deceptive Listings

Two states have recently won victories in the battle against deceptive phone book listings.

Under the Florists' Microscope: Grandparents Day

Started in 1973 by a West Virginia mother of 15, Grandparents Day, is right around the corner, Sept. 9.

"No-Match" Rule Delayed

Employers have been granted a short-term reprieve from the Department of Homeland Security's new "no-match" regulations.

Michael Polychrones Passed Away

Award-winning designer, floral commentator and business owner Michael Polychrones, AAF, AIFD, PFCI, of Michael's Flowers in Springfield, Va., passed away Aug. 30, 2007. He was 72.

Newsmakers
Florist Promotes Flowers in the Workplace Concept

An Indiana florist is helping spread the word that flowers in a work environment improve employee efficiency and creativity.

Flower Transfer Brokerage Now Transflora

Delaware Valley Floral Group wants to put the romance into its flower brokerage business: As of Sept. 1, Flower Transfer Brokerage is officially known as Transflora, a name the company says is more appealing and less confusing for customers.

Design Champions to Compete in Sylvia Cup

Fresh with champion cups in hand, several recent regional design competition winners are putting their design skills to test at the national level at SAF's 2007 Sylvia Cup Design Competition.

Trends and Tips
Ohio Floods Trigger Insurance Questions

August's flooding across the Midwest, most notably in northern Ohio towns,  naturally makes many business owners think, "What would I do?" John Hodapp offers two words of advice: flood insurance.

High-Ticket Items Appeal to Consumers

High prices are not necessarily a hindrance to more sales, according to an article in The New York Times -- in fact, high-ticket items can induce some shoppers.

Regular Features
Talk on the Forums

One member is considering interfacing Quick Books with any Teleflora point of sale system and would like more information and feedback on the subject. Weigh in

Product Spotlight: MagnetMail

Do you like E-Brief? Would you like to send something similar to your customers? SAF makes it easy to start an e-mail newsletter, or marketing campaign, with MagnetMail. And it just got even better -- SAF has uploaded new ready-to-use articles to the online library.

Florists Promote Designers to Customers

Sixty-five percent of readers responding to the previous week's e-poll say they do highlight individual desginers' experience to customers.

Grandparents Day Sales Stay the Same

For about three-quarters of the retail florists who responded to SAF's 2006 Grandparents Day Survey, sales for the holiday were about the same as the year before (73 percent).

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