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SAF WEdnesday E-Brief
September 19, 2007 Your weekly industry news and business trends update from SAF
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Headlines
Labor Crisis Is Front and Center
Esmeralda Opens Live Market to Retailers Online
Web Site Paints Retail Florists in Negative Light
Newsmakers
SAF/FPO Study Puts S.C. Residents in a Good Mood
Gerbera Gets Dressed Up
Life at Work
Study Shows Workers’ Loyalty Decreasing
Trends and Tips
1-800-Flowers “Gives Love” to Facebook Users
Flowers Take to the New York City Streets
Mark Your Calendars
What's Coming Up ...
Regular Features
Product Spotlight: The Changing Floriculture Industry: A Statistical Overview, Fourth Edition
Correction
Bloggers in Minority Among Florists
Indoor Displays Dominate Halloween
 
How long do you expect a majority of your employees to stay with you?
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Click headlines to view full articles below
Headlines
Labor Crisis Is Front and Center

Months after failing to pass comprehensive immigration reform, Capitol Hill lawmakers are revisiting the issue, hoping to pass narrower, more focused legislation such as AgJOBS.

Esmeralda Opens Live Market to Retailers Online

Esmeralda Farms, Inc., is now offering retailers a chance to view and purchase their products, without cutting the wholesaler out of the chain.

Web Site Paints Retail Florists in Negative Light

Cutting out the retailer is the goal of the recently launched Web site, Wholesale-Wedding-Flowers.com.

Newsmakers
SAF/FPO Study Puts S.C. Residents in a Good Mood

Myrtle Beach residents in need of an emotional lift may be infusing their home with flowers, as a result of a recent article, “Style flowers to elevate spirits” published in the Myrtle Beach Sun-News.

Gerbera Gets Dressed Up

A new variety of gerbera puts the stem, not the bloom, at center stage. Twelve years in the works, Gerfolia® makes its debut next month at breeder Terra Nigra's facilities in Kedelstaart, The Netherlands.

Life at Work
Study Shows Workers’ Loyalty Decreasing

More than one-third of full-time and part-time U.S. workers aren’t committed to their organization and are likely to leave their jobs within two years, a new study shows.

Trends and Tips
1-800-Flowers “Gives Love” to Facebook Users

Yet another sign of the ever-expanding role of online social networking in marketing: 1-800-Flowers.com is letting Facebook users garner loyalty points for sending virtual flowers to their friends.

Flowers Take to the New York City Streets

New York City recently unveiled a sea of flowers, in the form of colorfully hand-painted and weatherproofed adhesives, which permeate throughout the city via taxi cabs.

Mark Your Calendars
What's Coming Up ...

  • SAF's Congressional Action Days: Feb. 25-26, 2008, in Washington, D.C. 
  • SAF's Pest Management Conference: Feb. 28-March 1, 2008, in Atlanta.
  • Regular Features
    Product Spotlight: The Changing Floriculture Industry: A Statistical Overview, Fourth Edition

    SAF makes it easy to stay on top of the most current industry trends and information with The Changing Floriculture Industry: A Statistical Overview (fourth edition).

    Correction

    In the Aug. 29 issue of SAF’s Wednesday E-Brief, we reported that Arlene Sorensen, AAF, retired president of Lincoln Wholesale, was the only female to ever serve as president of WF&FSA. In fact, while Sorensen was the first female to serve as president from 2000-2001, Wanda Weder, AAF, of Highland Supply Corp., in Highland, Ill.,  served as president of WF&FSA from 2005-2006.

    Bloggers in Minority Among Florists

    Almost 78 percent of readers responding to the previous week's e-poll say they do not have a blog. Twenty-two percent say they do.

    Indoor Displays Dominate Halloween

    About three quarters (73 percent) of retail florists used indoor signage, posters or displays to market Halloween merchandise to their customers last year.

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