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SAF WEdnesday E-Brief
October 24, 2007 Your weekly industry news and business trends update from SAF
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Headlines
Fires in California Continue to Affect Floral Industry
Two St. Louis Florists Merge
Industry Deals With Drought in Southeast
Newsmakers
Flowers Improve Workplace, Wis. Paper Reports
Use Flowers to Perk Up Mornings, Says New PR Campaign
Life at Work
Work Place Kissy Face?
Trends and Tips
Bride Sues Florist; How Can You Avoid the Same Result?
DIY Trend Pops Up in Jewelry Craft
Mark Your Calendar
SAFPAC Dinner to Feature Capitol Steps
SAF Events on the Horizon
Regular Features
Product Spotlight: The Valentine's Day Playbook
Florists Split on Pre-Made Bosses Day Arrangements
Talk on the Forums
Thanksgiving Online Sales
 
Has a dissatisfied customer ever taken legal action against your business?
Yes
No



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Headlines
Fires in California Continue to Affect Floral Industry

"You know there's a sun up there because there's an orange glowing orb," Merilee Just, owner of San Marcos Florist, in San Marcos, Calif., says from her shop on Wednesday afternoon, as she witnessed the effects of the fires blazing though southern California.

Two St. Louis Florists Merge

Two of St. Louis' biggest florists — Walter Knoll Florist and Nettie's Flower Garden — merged recently.

Industry Deals With Drought in Southeast

Industry members are experiencing varying levels of concern about what Reuters news service reports is Georgia's "worst drought in decades," as well as droughts in Alabama, Tennessee, Kentucky and North and South Carolina.

Newsmakers
Flowers Improve Workplace, Wis. Paper Reports

A Wisconsin newspaper is the latest media outlet to report that flowers in the workplace improve employees' moods and productivity.

Use Flowers to Perk Up Mornings, Says New PR Campaign

Watch out coffee, consumers have a natural morning pick-me-up: flowers — that's the message, proven by recent research, that's driving SAF's and the Flower Promotion Organization's (FPO) latest PR effort.

Life at Work
Work Place Kissy Face?

Dating a co-worker is no longer seen as "taboo" in many office settings, according to a recent New York Times article

Trends and Tips
Bride Sues Florist; How Can You Avoid the Same Result?

Anyone who reads the paper or online news or watches the Today Show likely heard about the bride who’s suing a florist for more than $400,000 over the choice and selection of her centerpiece flowers for her New York wedding, held in August.

DIY Trend Pops Up in Jewelry Craft

The Do-It-Yourself trend knows no bounds when it comes to weddings — even the jewelers aren’t spared.

Mark Your Calendar
SAFPAC Dinner to Feature Capitol Steps

On Feb. 28, 2008, after a hard day's work learning to lobby industry issues, Congressional Action Days' SAFPAC Dinner attendees will be treated to a performance by the Capitol Steps, a "group of Senate staffers who set out to satirize the very people and places that employed them," according to the group's Web site.

SAF Events on the Horizon

  • SAF's Congressional Action Days: Feb. 25-26, 2008, in Washington, D.C.
  • SAF's Pest Management Conference: Feb. 28-March 1, 2008, in Atlanta.
  • SAF Palm Beach 2008: Sept. 17-20, 2008, at The Breakers in Palm Beach, Fla.
  • Regular Features
    Product Spotlight: The Valentine's Day Playbook

    The holidays will be here before you know it — get prepped for the busiest times of the year with SAF's Valentine's Day Playbook: A Retail Florists' Guide to a Winning Valentine's Day.

    Florists Split on Pre-Made Bosses Day Arrangements

    Fifty-two percent of florists responding to the previous week's e-poll said they do stock their coolers with pre-made arrangements for Bosses Day. The rest said they do not.

    Talk on the Forums

    On SAF's Increasing Walk-In Traffic discussion one member says she would like to hire a floral designer as a private contractor, just for weddings, but is wondering how to set up the contract and payment.

    Thanksgiving Online Sales

    Online sales for the Thanksgiving holiday at retail florists in 2006 were unchanged from the previous year at 39 percent of florists, according to SAF's post-Thanksgiving survey.

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