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SAF WEdnesday E-Brief
November 7, 2007 Your weekly industry news and business trends update from SAF
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Headlines
African Roses, Rainbow-Colored Flowers Popular at Horti Fair
AgJOBS to be Left Out of Farm Bill
IFD Works to Keep the Cold Chain Going
Gas Prices Fuel Anxiety for Industry Members
Success Blooms for America in Bloom
Newsmakers
TV News Stations Say "Good Morning" With Flowers
California's B&H Receives Green Award
Florist Loses San Francisco Mayoral Race
Life at Work
Business Owners Enjoy Being Their Own Boss
Trends and Tips
Talk, Don’t Write Your Message
Mark Your Calendar
Election Year Politics 101: Speak up often, and LOUDLY
Register now for Congressional Action Days.
Upcoming Events
Regular Features
Reader Feedback: Scam Reports
Reader Feedback: OK to Talk Salary?
Product Spotlight: The Valentine's Day Playbook
Talk on the Forums
Florists' Communities Celebrating Dia de los Muertos
Sweetest Day and Boss's Day Sales Results
 
FOR RETAILERS ONLY: Do you ask suppliers whether flowers you've purchased have been kept in the "cold chain?"
Usually
Sometimes
Never
What's the "cold chain?"



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Headlines
African Roses, Rainbow-Colored Flowers Popular at Horti Fair

Large-headed African roses, earthy tones, solid colors and tie-dyed eye-catchers are just some of the trends in roses spotted at this year’s International Horti Fair held in Amsterdam Oct. 9-12.
AgJOBS to be Left Out of Farm Bill

AgJOBS champion and lead sponsor Sen. Dianne Feinstein (D-Calif.) announced on Nov. 5 that she will not push to get the legislation included as an amendment to the 2007 Farm Bill, which is under consideration this week by the Senate.
IFD Works to Keep the Cold Chain Going

Six years after research proved that maintaining cool temperatures is the single most important factor in maximizing flower life, more and more suppliers are looking for ways to live by proper "cold chain" protocols.
Gas Prices Fuel Anxiety for Industry Members

Rising diesel fuel prices during the past two weeks heighten an already costly shipping environment.
Success Blooms for America in Bloom

America in Bloom (AIB) went through its sixth year of awarding cities for their beautification efforts, and Rockford, Ill., got the top prize — as winner in the largest "population category."
Newsmakers
TV News Stations Say "Good Morning" With Flowers

TV stations all over the country are reporting the news that seeing flowers first thing in the morning makes you happier and more energetic.
California's B&H Receives Green Award

A California grower is reaping the rewards of sustainable growing practices. B&H Flowers, Inc., in Carpinteria and Watsonville, Calif., received one of the five 14th Annual Green Awards, which recognizes voluntary efforts to help the environment by companies in Santa Barbara.
Florist Loses San Francisco Mayoral Race

Though it isn’t official yet, it looks like florist Harold Hoogasian, a candidate (there were 14 total) for mayor of San Francisco, finished a distant second to the incumbent, Gavin Newsom, with unofficial results, 7 percent to 77 percent, as reported in the San Jose Mercury News.
Life at Work
Business Owners Enjoy Being Their Own Boss

You run a small business because it makes you happy, right? Well, you aren't alone in feeling that way. For a large portion of small business owners in America, being in business for themselves means more to them than receiving a big paycheck, reports a recent survey.
Trends and Tips
Talk, Don’t Write Your Message

Why write the customer’s message on the enclosure card when they can shout it? A company based in the United Kingdom, pre.vu, has developed talking products such as gift tags and CD cases for the technology-loving consumer.
Mark Your Calendar
Election Year Politics 101: Speak up often, and LOUDLY
Register now for Congressional Action Days.


Here's a not-so-fun fact about the presidential election year: Expect a surge in special-interest lobbying competing for your legislators' time and attention. And, paraphrasing one pundit: "if you don't have a place at the table you just might be served for lunch."
Upcoming Events

  • Deadline for SAF Awards nominations and PFCI and AAF applications: Feb. 1, 2008.
  • SAF's Congressional Action Days: Feb. 25-26, 2008, in Washington, D.C. Register online.
  • SAF's Pest Management Conference: Feb. 28-March 1, 2008, in Atlanta. Register online.
  • SAF Palm Beach 2008: SAF Palm Beach 2008: Sept. 17-20, 2008, at The Breakers in Palm Beach, Fla.
  • Regular Features
    Reader Feedback: Scam Reports

    After running a story about a possible phone scam involving an international order and a hearing-impaired phone service in the previous week's E-Brief, we received several responses from readers who have been in a similar situation.
    Reader Feedback: OK to Talk Salary?

    The Oct. 17 issue of SAF’s Wednesday E-Brief discussed the problem of gossip in the workplace, and methods to counteract it. In response to one florist’s comment that talking salary at her shop is prohibited, reader Paul Brockway of Conklyn’s Florist in Alexandria, Va., questioned the legality of taking action against an employee for discussing wages and suggested that E-Brief editors “mention the potential pitfalls of such a policy.”
    Product Spotlight: The Valentine's Day Playbook

    Create a winning holiday gameplan with SAF's Valentine's Day Playbook: A Retail Florists' Guide to a Winning Valentine's Day.
    Talk on the Forums

    On the "I'm Looking For..." Discussion forum, one member is wondering where she can find an affordable custom cooler that will be easy to assemble.
    Florists' Communities Celebrating Dia de los Muertos

    Sixty-eight percent of florists responding to the previous week's e-poll said Dia de los Muertos was not celebrated in their local community.
    Sweetest Day and Boss's Day Sales Results

    For those florists participating in Sweetest Day, about 60 percent reported sales in the same ballpark as 2006. For Boss's Day this was the case for about 45 percent of florists, according to preliminary results of SAF's Online Post-Holiday Survey of retail florists.
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