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SAF WEdnesday E-Brief
November 28, 2007 Your weekly industry news and business trends update from SAF
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Headlines
AIFD to Offer New Designation
Paul Ecke Scales Back Finished Poinsettia Production
Employers Must Use New I-9 Forms
An End to D.C. Wholesale Florist Industry?
Celebrity Chef Charm
Industry Great Passes Away
Newsmakers
Growers Featured in Local Paper
Rainbow Roses Sow Good PR for Exotic Flowers
Lee Sorensen Joins Design Master color tool, Inc.
Trends and Tips
Holiday 2007 Outlook: Who's to Say?
Consumer Reports says 'Caveat Emptor' to Gift Card Buyers
New Year, New Money
Barneys Unveils Green Holiday Promotions
Believe It or Not
Flowers, Supermodel Team Up for Fashion Spread
Mark Your Calendar
Take Action Growers! Discover the Latest Advancements in Crop Protection.
On the Horizon
Regular Features
Product Spotlight: Ultimate Floral Industry Supply Guide
Florists Like Their (Light) Meat
Florists' Holiday Decorating Services
 
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Headlines
AIFD to Offer New Designation

AIFD recently unveiled plans to introduce a new floral professional design designation, Certified Floral Designer® (CFD).

Paul Ecke Scales Back Finished Poinsettia Production

Paul Ecke Ranch, best known for increasing the popularity of poinsettias at Christmas, has announced that it will not grow most of its finished poinsettia crop this season. Instead, Armstrong Garden Centers, headquartered in Glendora, Calif., will produce the plants and sell them under the Paul Ecke Ranch brand name.

Employers Must Use New I-9 Forms

The U.S. Citizenship and Immigration Services (USCIS) has revised the I-9 form. DHS will begin enforcing the requirements Dec. 26, 30 days after the Nov. 26 announcement, giving employers time to transition.

An End to D.C. Wholesale Florist Industry?

Gentrification and zoning changes could drive the only remaining wholesale flower market in Washington, D.C., out of the city.

Celebrity Chef Charm

Bam! Hey Ya'll. Yum-o!. All sayings now recognizable thanks to the rising popularity of celebrity chefs, and retailers are finding ways to take advantage of consumers' growing interest in the culinary arts.

Industry Great Passes Away

Kirk Pamper, AAF, AIFD, PFCI, internationally recognized floral designer, commentator, instructor and consultant, passed away on Nov. 19.

Newsmakers
Growers Featured in Local Paper

Florida growers got some good press for their businesses — and the challenges they face — in a local paper.

Rainbow Roses Sow Good PR for Exotic Flowers

Looking for a media hook? Don’t overlook the news value of what’s in your cooler. Just ask Rick Canale, managing director of Exotic Flowers.

Lee Sorensen Joins Design Master color tool, Inc.

Just three months after helping to close his family's wholesale operation, Lincoln Wholesale, in Lincoln, Neb., Lee Sorensen joins Design Master color tool, Inc., as an account manager.  

Trends and Tips
Holiday 2007 Outlook: Who's to Say?

With some economists drawing the holiday sales glass as half full, others depict it as half empty. Who is right? No one is certain as there are plenty of "facts" to back up each perspective.

Consumer Reports says 'Caveat Emptor' to Gift Card Buyers

Shoppers will spend $26.3 billion on gift cards this year, up from $24.8 billion in 2006, reports the National Retail Federation (NRF). While those projections are good for retailers, it’s bad for shoppers, according to Consumer Reports.

New Year, New Money

With the new year comes the new $5 bill, scheduled to roll out in early 2008, according to the Bureau of Engraving and Printing.

Barneys Unveils Green Holiday Promotions

Green is the new black; at least that's what Barneys New York is saying with its new environmentally-conscious holiday promotions.

Believe It or Not
Flowers, Supermodel Team Up for Fashion Spread

Flowers are upstaging supermodel Kate Moss in an upcoming fashion spread in V Magazine, and the New York-based fashion and arts magazine is looking for donors to help steal the spotlight.

Mark Your Calendar
Take Action Growers! Discover the Latest Advancements in Crop Protection.

SAF's 24th Annual Conference on Pest and Disease Management in Ornamentals is jam-packed with sessions designed to help you take action against current crop threats in the most effective ways.

Click here for the full list of sessions and to register today.

On the Horizon

  • Deadline for SAF Awards nominations and PFCI and AAF applications: Feb. 1, 2008.
  • SAF's Congressional Action Days: Feb. 25-26, 2008, in Washington, D.C. Members that register by Dec. 15 will be entered in a drawing for one free registration to Congressional Action Days! Register online.
  • SAF's Pest Management Conference: Feb. 28-March 1, 2008, in Atlanta. Register online.
  • SAF Palm Beach 2008: Sept. 17-20, 2008, at The Breakers in Palm Beach, Fla.
  • Regular Features
    Product Spotlight: Ultimate Floral Industry Supply Guide

    Did Thanksgiving clear you out? Stock up for the holidays with SAF's Ultimate Floral Industry Supply Guide, which features an amazing range of floral products and accessories. And now it's even easier to get what you need — SAF recently launched the second edition of UFISG, which now offers Request for Information (RFI) functionality. This new feature allows you to contact participating suppliers with a click of a button and inquire about different products with ease. The guide also includes a desktop search mechanism. Just download the free application and access the Ultimate Floral Industry Supply Guide right from your computer's desktop screen.

    Florists Like Their (Light) Meat

    Only 37.5 percent of readers responding to the previous week's Thanksgiving e-poll said they prefer dark meat. To the 62.5 percent who said they prefer light meat, the American Heart Association applauds you. None of the readers responding to the e-poll were vegetarians.

    Florists' Holiday Decorating Services

    Florists offer a number of Christmas-related decorating services to their retail and corporate customers, according to an SAF survey of retail florists conducted following the holiday in 2006.

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