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Headlines |
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Marketing In the Making: SAF Poster Photo Shoot
Last week Carol Caggiano, AIFD, PFCI, designed the floral arrangements that will be featured in two posters as part of SAF's 2008 Local Marketing Kit (it will be mailed to members in May).
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Newsmakers |
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Florist's Team Races Into Second Place
What a difference a day — or in TV time, a week — makes. In last week's episode of The Amazing Race (the Emmy Award-winning reality TV show) on CBS, California florist Rachel Rosales, 23, and her teammate, TK Erwin, 22, were on the brink of elimination in the race around the world.
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Life at Work |
Building Team Spirit
Sensing employee discontent amid the hectic build-up to Valentine's Day? Try a treasure hunt. Smaller companies are using creative exercises, such as treasure hunts, picnics, trips, contests, and parties to keep employees engaged and enthusiastic about their jobs, according to a recent article in The Wall Street Journal.
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Valentine's Day Notebook |
Florist Sets Up Mini-shop
When facing her first Valentine's Day as a new business owner in 2007 Ann Marie Payne, of Mystic Floral in Wichita Falls, Texas, jumped on the opportunity to get the word out about her shop by setting up at a local mall.
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Believe It or Not |
Scare Them with Flowers
A man caught bank tellers by surprise when he robbed a Minneapolis TCF bank last week while armed with a bouquet of flowers and a gun.
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Mark Your Calendar |
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On the Horizon
• Deadline for SAF Awards nominations and PFCI and AAF applications: Feb. 1, 2008.
• Valentine's Day: Feb. 14, 2008 — prepare by visiting SAF's Valentine's Day Resource Center.
• SAF's Congressional Action Days: Feb. 25-26, 2008, in Washington, D.C. Register online.
• SAF's Pest Management Conference: Feb. 28-March 1, 2008, in Atlanta. Register online.
• SAF Palm Beach 2008: Sept. 17-20, 2008, at The Breakers in Palm Beach, Fla.
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Regular Features |
Post-Holiday Sales
About 46 percent of readers responding to the previous week's e-poll said post-holiday sales were up, compared to the same period in 2007.
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Most Promoted Products on Valentine's Day
According to SAF's 2007 post-holiday survey of retailers, as shown in the chart, floral arrangements designed in-house were the most promoted item for Valentine's Day — it was an item 70 percent of florists made known to their customers.
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