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January 30, 2008

View all articles on a single page   HEADLINES Marriott Removes Negative Reference, RadioShack Considers Floral Industry’s Concerns Sam’s Club Now Offers Fair Trade Roses Online Meeting Participation for National Standard Wanted Light Brown Apple Moth Gets Reaction From USDA Immigration Briefings NEWSMAKERS Woman's World Tells Readers: "Treat Yourself to Flowers" Teleflora Searches For "America's Favorite Mom" Rachel Ray Shows Says: Buy Early, From a Florist BELIEVE IT OR NOT Flowers and Football? VALENTINE'S DAY NOTEBOOK Florist to Reward Virginia Primary Voters Last-Minute PR Tips for Valentine’s Day Making Heroes Out of Early Orderers TRENDS AND TIPS S.C. Florist Unveils New Line for Valentine’s Day MARK YOUR CALENDAR Important Hotel Information for Congressional Action Days On the Horizon REGULAR FEATURES Product Spotlight: Federal Express Discussion Forums REGULAR FEATURES Recession Fears Trump Confidence in Government Plans Valentine's Day 2007: Doomed by the Weather   Past Issues Contact SAF Staff SAF Legislative Action Center The SAF Market Industry Events Calendar SAF E-TOOLS MagnetMail Ultimate Floral Industry Supply Guide Custom Print Marketing Center FloraTrac If you have any comments, suggestions, or questions about SAF's Wednesday E-Brief, please contact the editor (ebrief@safnow.org). We appreciate your input! Click here to view our entire inventory of cut-flowers, locals, tropicals and greens. Click here for more information about JetRam, Inc.! Click here for more information about FloristWare! HEADLINES Marriott Removes Negative Reference, RadioShack Considers Floral Industry’s Concerns Two major companies are rethinking their promotional strategies after receiving letters from SAF about their negative Valentine’s Day campaigns... Sam’s Club Now Offers Fair Trade Roses Online Looking to keep in step with the sustainability and social consciousness movement, Sam’s Club, the warehouse club division of Wal-Mart, has annouced it is now offering Fair Trade Certified roses online  — just in time for Valentine’s Day. Meeting Participation for National Standard Wanted SAF CEO Peter Moran is urging the industry's growers to participate in a Feb. 29 meeting that could ultimately influence what's considered the "green" growing practices for floriculture. Light Brown Apple Moth Gets Reaction From USDA The United States Department of Agriculture released $74.5 million in emergency funding to continue efforts in California to stop the spread of the light brown apple moth (LBAM). Immigration Briefings Employers confused and overwhelmed by the new "E-Verify" employment eligibility system may want to take advantage of some upcoming seminars on the topic. NEWSMAKERS Woman's World Tells Readers: "Treat Yourself to Flowers" Flowers really are the ultimate mood enhancer, according to Woman's World magazine. Teleflora Searches For "America's Favorite Mom" Teleflora, along with Redbook and Hearst Magazines, announced it is partnering with NBC on a new reality television series to find "America's Favorite Mom" in honor of the 100th anniversary of Mother's Day. Rachel Ray Shows Says: Buy Early, From a Florist Today's Rachel Ray show espoused the virtues of ordering early for Valentine's Day and, for last-minute orders especially, using a reputable source, like a retail florist. BELIEVE IT OR NOT Flowers and Football? With all the talk of this weekend’s big football game, who would have guessed that flowers would be among the most popular media discussions? VALENTINE'S DAY NOTEBOOK Florist to Reward Virginia Primary Voters Steve Papoulakos is hoping to capitalize on the record turnout in primary elections. The president of Vogue Flowers in Richmond, Va., is offering a voter’s special where citizens who cast their vote in Virginia’s Presidential primary on Feb. 12, are eligible to receive $5 off of all cash and carry as well as delivery orders. Last-Minute PR Tips for Valentine’s Day Make your business stand out from the competition for the consumer's dollar this Valentine's Day, by seizing opportunities for local coverage. Here are a few quick tips to implement in the next 5-7 days... Making Heroes Out of Early Orderers What does it take to get consumers to order flowers for their loved ones early? TRENDS AND TIPS S.C. Florist Unveils New Line for Valentine’s Day A slowing economy isn’t stopping Tiger Lily Florist from introducing a new luxury line of flowers just in time for Valentine’s Day, called “Black Market Designs”. MARK YOUR CALENDAR Important Hotel Information for Congressional Action Days On the Horizon REGULAR FEATURES Product Spotlight: Federal Express Partner with FedEx and save up to 21 percent on select FedEx Express shipments and up to 15 percent on select FedEx Ground shipments. Discussion Forums One member was interested in balloon inflators. She was wondering if there were any better deals out there. REGULAR FEATURES Recession Fears Trump Confidence in Government Plans The response to last week’s e-poll was pretty striking. Valentine's Day 2007: Doomed by the Weather Last Valentine's Day, 35 percent of retail florists reported Valentine's Day sales had declined compared to the year before.

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