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HEADLINES |
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Valentine's Day: Up and Down with the Weather
Preliminary information from an informal sample of the SAF Retail Council and Wholesale Council members indicates that Valentine's Day sales were either up, mostly in the single digits, or flat compared to a year ago. Many were comparing their results to the dismal sales they experienced during the 2007 holiday, when dreadful weather pummeled much of the country and beat down sales.
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A Record-Breaking January: Worst Month Since 1969
January was a bad month for retailers, according to an article in Advertising Age. Not only was the month record-breakingly bad, but it also, much to the frustration of retailers, came on the heels of a less than stellar holiday season.
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Proposed ATPA Extension Protects Duty-Free Flowers
Flowers coming into the United States from Colombia, Ecuador, Bolivia and Peru may continue to arrive duty-free, according to a proposed extension of the Andean Trade Preference Act (ATPA). The ATPA was scheduled to expire on Feb. 29, but on Feb. 14, the House Ways and Means Committee approved a bill known as H.R. 5264, extending the duty-free status through Dec. 31, 2008.
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SAF Members Head to Capitol Hill to Lobby Industry Concerns
More than 110 SAF members from 40 companies and 27 states are taking their business concerns to Washington, D.C. next week for SAF Congressional Action Days. They'll be talking about the need for immigration and estate tax reform and stressing the importance of funding for the Floriculture and Nursery Research Initiative.
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NEWSMAKERS |
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'The King' Delivers Valentine's Day Flowers, Sales
Beneva Flowers & Gifts in Sarasota, Fla., gave customers a new way to get 'out of the hound doghouse,' by having their Valentine's Day flowers delivered by 'The King' himself, an Elvis impersonator delivering flowers and singing a valentine to the recipient.
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TRENDS |
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BELIEVE IT OR NOT |
Fighting Crime With Flowers
Everyone wants flowers for Valentine's Day — even criminals. That's the thinking behind the Anne Arundel County Sheriff Ron Bateman's hoax on Feb. 14, when he and other officers posed as flower deliverymen and served warrants, not flowers, to crime suspects; 12 suspects were successfully duped and arrested.
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Deliveryman Saves the Day
While out just doing his job on Valentine's Day, one deliveryman unexpectedly gained a new title, hero.
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MARK YOUR CALENDAR |
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REGULAR FEATURES |
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Discussion Forums
Members certainly are talking — about everything from continuing education classes in floral design to imprinted cello wraps.
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The Boss Stays Put
The "not applicable" category in last week's e-poll garnered a lot of responses.
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Easter Sales: Five-Year Trends
What product categories are growing at Easter? More than a third (37 percent) of the florists reported sales of fresh flowers were on the rise, the most optimistic assessment of the three product segments.
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