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SAF WEdnesday E-Brief
February 20, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Syndicate Sales Acquires Brody
Valentine's Day: Up and Down with the Weather
A Record-Breaking January: Worst Month Since 1969
Proposed ATPA Extension Protects Duty-Free Flowers
SAF Members Head to Capitol Hill to Lobby Industry Concerns
NEWSMAKERS
National Magazine Gives Vase Advice
'The King' Delivers Valentine's Day Flowers, Sales
TRENDS
New SAF Sustainability Resources Web Page Will Keep SAF Members In the Know
Documentary Highlights Sustainability in Ecuador
BELIEVE IT OR NOT
Fighting Crime With Flowers
Deliveryman Saves the Day
MARK YOUR CALENDAR
On the Horizon
REGULAR FEATURES
Product Spotlight: The "Hip Giver's Guide"
Discussion Forums
The Boss Stays Put
Easter Sales: Five-Year Trends
 
Was this the worst January ever for sales?
Yes
No, not by a long shot
No, but pretty darn close
Not sure/Don't know



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HEADLINES
Syndicate Sales Acquires Brody

On Saturday, Feb. 16, Syndicate Sales Inc., in Kokomo, Ind. officially acquired the E.O. Brody Company. Syndicate also bought the retail florist portion of Indiana Glass from The Anchor Hocking Co.

Valentine's Day: Up and Down with the Weather

Preliminary information from an informal sample of the SAF Retail Council and Wholesale Council members indicates that Valentine's Day sales were either up, mostly in the single digits, or flat compared to a year ago. Many were comparing their results to the dismal sales they experienced during the 2007 holiday, when dreadful weather pummeled much of the country and beat down sales.

A Record-Breaking January: Worst Month Since 1969

January was a bad month for retailers, according to an article in Advertising Age. Not only was the month record-breakingly bad, but it also, much to the frustration of retailers, came on the heels of a less than stellar holiday season.

Proposed ATPA Extension Protects Duty-Free Flowers

Flowers coming into the United States from Colombia, Ecuador, Bolivia and Peru may continue to arrive duty-free, according to a proposed extension of the Andean Trade Preference Act (ATPA). The ATPA was scheduled to expire on Feb. 29, but on Feb. 14, the House Ways and Means Committee approved a bill known as H.R. 5264, extending the duty-free status through Dec. 31, 2008.

SAF Members Head to Capitol Hill to Lobby Industry Concerns

More than 110 SAF members from 40 companies and 27 states are taking their business concerns to Washington, D.C. next week for SAF Congressional Action Days.  They'll be talking about the need for immigration and estate tax reform and stressing the importance of funding for the Floriculture and Nursery Research Initiative. 

NEWSMAKERS
National Magazine Gives Vase Advice

Looking to increase your by-the-stem sales for your eager DIY customers? The February issue of Real Simple magazine does its part to help.

'The King' Delivers Valentine's Day Flowers, Sales

Beneva Flowers & Gifts in Sarasota, Fla., gave customers a new way to get 'out of the hound doghouse,' by having their Valentine's Day flowers delivered by 'The King' himself, an Elvis impersonator delivering flowers and singing a valentine to the recipient.

TRENDS
New SAF Sustainability Resources Web Page Will Keep SAF Members In the Know

What do we mean by "sustainability" in the floral industry?  Is it the same as "certification" ... or "organic"?  What's happening with the proposed national standards? How are companies acting on this information?

Documentary Highlights Sustainability in Ecuador

A 10-minute PBS documentary being distributed online by PBS Frontline World, says that the U.S. market is ready to pay more for flowers in order to push for more fair trade practices.

BELIEVE IT OR NOT
Fighting Crime With Flowers

Everyone wants flowers for Valentine's Day — even criminals. That's the thinking behind the Anne Arundel County Sheriff Ron Bateman's hoax on Feb. 14, when he and other officers posed as flower deliverymen and served warrants, not flowers, to crime suspects; 12 suspects were successfully duped and arrested.

Deliveryman Saves the Day

While out just doing his job on Valentine's Day, one deliveryman unexpectedly gained a new title, hero.

MARK YOUR CALENDAR
On the Horizon

REGULAR FEATURES
Product Spotlight: The "Hip Giver's Guide"

 Help your consumer be a "hip giver" with this customizable guide.

Discussion Forums

Members certainly are talking — about everything from continuing education classes in floral design to imprinted cello wraps.

The Boss Stays Put

 The "not applicable" category in last week's e-poll garnered a lot of responses.

Easter Sales: Five-Year Trends

What product categories are growing at Easter? More than a third (37 percent) of the florists reported sales of fresh flowers were on the rise, the most optimistic assessment of the three product segments.

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