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SAF WEdnesday E-Brief
April 9, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Duty-Free Flowers Measure on the Table
SAF: Save Employers from SAVE
New AIFD Category Targets Regional Suppliers
2008 Seeley to Address Differentiation
Changing of the Guard at Hortica
"Wares of the World" Co-Founder, John Hanford Jr., Dies
NEWSMAKERS
Woman's World Touts the Power of Flowers
Florist's Prom Tips Featured on TV
Amy's Orchids Makes Access Hollywood
LIFE AT WORK
Small Firm Workers Pick Large Firm Benefits
TRENDS AND TIPS
Bloggers Reject Companies' 'Hollow' Green Promises
Arizona Florist Has Fruitful Promotion
MARK YOUR CALENDAR
Last Minute APW/PSW Items
On the Horizon
REGULAR FEATURES
E-Brief Top 5
Product Spotlight: Script Save
On the Discussion Boards
Reaching Out to Local Funeral Directors
Survey Says: Easter Sales Down, What Gives?
 
Where do your employees obtain their health insurance?
Through our business, if they're eligible for it.
Through a spouse or parent.
They buy it themselves.
They don't have health insurance.
A combination of the above.
I don't know.



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HEADLINES
Duty-Free Flowers Measure on the Table

Flowers exported to the United States from Colombia may be given permanent duty-free access if Congress approves a controversial trade pact sent by President Bush on Monday.

SAF: Save Employers from SAVE

A bill that would cripple any chance of passing real immigration reform during this Congress by forcing a tough vote on enforcement-only legislation is getting closer to the House floor. 

New AIFD Category Targets Regional Suppliers

Small industry suppliers now have more affordable access to the American Institute of Floral Designers (AIFD). The new Regional Partner AIFD designation gives suppliers, including local wholesalers, regional sales representatives and local distributors, access to select marketing benefits.

2008 Seeley to Address Differentiation

How to differentiate your business tops the agenda of the 23rd annual Seeley Conference at Cornell University in Ithaca, N.Y., June 21-24.

Changing of the Guard at Hortica

Hortica Insurance & Employee Benefits has announced Mona Haberer as the new company president and CEO, effective as of April 1, 2008. Haberer takes over the position from Robert McClellan, who is set to retire in July after 21 years with the company.

"Wares of the World" Co-Founder, John Hanford Jr., Dies

John Hanford Jr., 85, WWII veteran and floral and gift industry leader, died of heart failure on April 7, 2008, at his home in Charlotte, N.C. Hanford, president of WF&FSA from 1975-1976, was the older brother of U.S. Sen. Elizabeth Hanford Dole (R-N.C.).

NEWSMAKERS
Woman's World Touts the Power of Flowers

Monday's issue of Woman's World magazine uses SAF research to explain why, "This is a great week to ... Relax by visiting a flower show." It describes the healing power of flowers: "Flowers can bring us closer to loved ones! The first thing they make us want to do is share them, elevating each other's spirits and strengthening our bonds, explains Rutgers University researchers. Now that's flower power!"

Florist's Prom Tips Featured on TV

A recent segment on the Chicago-based ABC-7 morning news show urged consumers to think ahead and order their prom flowers early from florists and offered tips on "picking the perfect blooms."

Amy's Orchids Makes Access Hollywood

While the longtime couple and Grammy-winning artists Beyoncé (R&B) and Jay-Z (rap) won't confirm whether they are married, one thing is confirmed — Amy Vongpitaka of Amy's Orchids got some prime coverage on Access Hollywood on Monday, for her connection to the duo's alleged recent nuptials.

LIFE AT WORK
Small Firm Workers Pick Large Firm Benefits

Small business employees typically chose coverage under their spouse's insurance when their husband or wife works at a larger firm, a recent study reports.

TRENDS AND TIPS
Bloggers Reject Companies' 'Hollow' Green Promises

Thinking of "going green" by changing a few light bulbs in your showroom? If you're hoping to use that eco-friendly change as the center of your next marketing campaign, think again.

Arizona Florist Has Fruitful Promotion

Looking for new ways to build your customer base and diversify your sales? Ken Young, AAF, of Phoenix Flower Shops in Arizona highly recommends capitalizing on "local flavors" of your region.

MARK YOUR CALENDAR
Last Minute APW/PSW Items

SAF wants to help you market your floral business for Administrative Professionals Week (APW)/Professional Secretaries Week (April 20-26). Take advantage of the online resources available on SAF'S Web site. There, you'll find Business-to-Business materials, offering a large number of promotional tools, advancing the findings of SAF's Impact of Flowers and Plants on Workplace Productivity Study. The study proves flowers and plants in the workplace increase productivity and inspire better business ideas. SAF provides members with valuable downloadable resources like a library of B2B sales tools and promotional ideas including discount cards and fliers. Sample press releases and radio scripts are also available.

On the Horizon

  • "Keys to Communication" by SAF's PFCI featuring Sharon McGukin, AAF, AIFD, PFCI: July 7, 2-3 p.m. in Chicago, in conjunction with the AIFD National Symposium.
  • SAF Palm Beach 2008: Sept. 17-20, 2008, at The Breakers in Palm Beach, Fla.
REGULAR FEATURES
E-Brief Top 5

Our story about SAF's Can We Bury "In Lieu of Flowers"? ad campaign in the National Funeral Directors Association's magazine captured the most E-brief "clicks" last week. Here are the "top-5" stories readers found of interest.

Product Spotlight: Script Save

Help get better benefits for you and your employees by enrolling in ScriptSave, a premier prescription savings program. This no-cost prescription drug savings program is available to SAF members, their employees, and even employees' families. The program can save members an average of 22 percent on brand name and generic prescriptions with the possibility of saving up to 50 percent based on national program savings data! The ScriptSave card is accepted at more than 53,000 participating chain and independent pharmacies nationwide. It's a great way for your business to attract and retain quality employees.

On the Discussion Boards

 Members certainly have had a lot to say on the discussion forum this past week.

Reaching Out to Local Funeral Directors

A little more than 63 percent of retailers who responded to last week's e-poll said they had not invited a local funeral director to come and tour their shop.

Survey Says: Easter Sales Down, What Gives?

 Reasons for Lackluster 2008 Easter Sales

 

Source: Preliminary results of SAF's Post-Easter Online Zoomerang Survey of Retail Florists, 2008. Based on 300 responses (response rate 8.6 percent).

 

A number of factors appear to have taken their toll on florists' holiday sales, as more than half the retail florists (55 percent) responding to SAF's 2008 post-Easter online sales survey report sales down compared to a year ago.
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