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SAF WEdnesday E-Brief
July 16, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
FloraStar Gives Remaining Funds to Endowment
Gotta Buy a GUND: Enesco adds GUND to gift stable
USDA Announces New Requirement for Disaster Assistance
NEWSMAKERS
You've Got Plants: AOL Gives Props to Pots
More Press Picks for Members
AIFD Fires Up New Leadership, Nurtures Next Creative Crop of Designers
BUSINESS BUILDERS
PFCI Lifeguards Float Ideas to Rescue Image, Business
GREEN HOUSE
Florverde Gets Global Green Certification
Florist to Brides: Don't Toss the Bouquet, Recycle It
TRENDWATCH
Florist Says 'Scram' to Scam
LIFE AT WORK
Fiscally Fit: Lose Weight? Gain Bonus
MARK YOUR CALENDAR
Find Balance at SAF Palm Beach 2008
On the Horizon
REGULAR FEATURES
E-Brief Top Five
Reader Feedback: 'In Lieu Of' Prompts E-mail In Defense Of Flowers' Comforting Nature
Product Spotlight: On Sale — SAF Postcards
On the Discussion Boards
Dress Codes Addressed Primarily in Writing
Survey Says: High Fees Don't Put Brakes on Delivery
 
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HEADLINES
FloraStar Gives Remaining Funds to Endowment

More than just industry techniques and insight changed hands at OFA's short course this week.

Gotta Buy a GUND: Enesco adds GUND to gift stable

Move over Boyds bears, there's another paw in the plush cage. The company that owns The Boyds Collection, Our Name is Mud and Bob Olszewski's Gallery of Light gift brands recently bought GUND, the plush company known for its teddy bears.

USDA Announces New Requirement for Disaster Assistance

All agricultural producers, including nursery and greenhouse growers, should be aware of a specific provision in the new farm bill with which they must comply to be eligible for any available disaster program assistance. The United States Department of Agriculture (USDA) announced the provision July 11.

NEWSMAKERS
You've Got Plants: AOL Gives Props to Pots

Staring at a computer all day can leave even the most idea-generating employees sputtering for inspiration. One remedy to get the creative juices flowing, recently discovered by AOL Health, is plants.

More Press Picks for Members

 High insurance costs, deep roots and jaw-dropping designs all earned coverage recently.

AIFD Fires Up New Leadership, Nurtures Next Creative Crop of Designers

The American Institute of Floral Designers welcomed its new president, Walter Fedyshyn, AIFD, PFCI, and other officers during its 2008 National Symposium held over the Fourth of July weekend in Chicago. He succeeds Tom Simmons, AIFD, of Three Branch Palms Productions, Palm Springs, Calif.

BUSINESS BUILDERS
PFCI Lifeguards Float Ideas to Rescue Image, Business

Clad in red shorts and armed with whistles, floaties, water guns and advice, six "lifeguards" soaked an AIFD National Symposium luncheon with pointers on professional image, shop environment and positive leadership.

GREEN HOUSE
Florverde Gets Global Green Certification

More than 100 Florverde-certified farms can tout their environmentally-friendly growing methods to the European market after obtaining an internationally recognized certification from The Global Partnership for Good Agriculture (GLOBALG.A.P.).

Florist to Brides: Don't Toss the Bouquet, Recycle It

Brides and their bouquets — it's a bond so fierce only a florist can truly appreciate its strength. (Especially if you witnessed a ceremonial breakdown over a bouquet boo-boo). Now, one florist is making it so brides never really have to let go of the big-day bouquet.

TRENDWATCH
Florist Says 'Scram' to Scam

Florist Elizabeth Deabler says she never signed up to advertise in even one online directory, much less 13. But that hasn't stopped the directories from repeatedly calling and asking the Pennsylvania florist to pay up.

LIFE AT WORK
Fiscally Fit: Lose Weight? Gain Bonus

Employers are watching a different bottom line when it comes time to hand out incentives. Employees who move the scales in the right direction, join a smoking-cessation class or do something to lower their health risks and the insurance costs of their employer are increasingly finding an added bonus to being fit.

MARK YOUR CALENDAR
Find Balance at SAF Palm Beach 2008

Are we so out of whack in this country that we need an institute dedicated to life balance? Yes, you with the BlackBerry at the soccer game, we sure are. And luckily, for SAF members, The Life Balance Institute will be sending instructor and author Sheryl Nicholson, CSP, to SAF Palm Beach 2008.

On the Horizon

REGULAR FEATURES
E-Brief Top Five

A Texas paper's coverage of the "In lieu of" issue was the most clicked story from last week's E-Brief. The presentation of AIFD's awards at its annual symposium, a British florist being forced to take down her shop's banner and a new form of lily making its debut at a Netherlands' flower show all ranked high on the list.

Reader Feedback: 'In Lieu Of' Prompts E-mail In Defense Of Flowers' Comforting Nature

The most clicked story from last week's E-Brief may have put the focus on how Texas-area florists are trying to get rid of the "In lieu of flowers" phrase, but the troubling trend knows no borders.

Product Spotlight: On Sale — SAF Postcards

Take advantage of the lowest prices ever offered for SAF's highly effective marketing materials. Members who use our postcards get results and now you can, too, while saving 30-50 percent on four select designs. Packets of our Instant Delight, Mother Nature's Social Security, How Are You Feeling Today? and Just Because postcards are just $3.95, no matter what quantity you order. Supplies are limited, so please call or visit the Web site today; (800) 336-4743.

On the Discussion Boards

Written wedding contracts were the focus of a new discussion added to the discussion boards.

Dress Codes Addressed Primarily in Writing

Almost 38 percent of respondents to last week's e-poll have established a written dress code.

Survey Says: High Fees Don't Put Brakes on Delivery

Have Increased Delivery Fees Led to a Decline
in Deliveries?

 

Source: SAF's online Fuel Survey of retail florists with e-mail addresses. Based on 603 responses (response rate 17 percent).

Eight out of 10 florists agree — demand for deliveries remains strong despite increased fees. The remaining 20 percent say higher fees have sapped delivery orders. The results were part of SAF's Fuel Survey in May and June.

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