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SAF WEdnesday E-Brief
July 23, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Web Site Stops Felling Flowers to Sell Trees
House Committee Approves Credit Card Fair Fee Bill
Oklahoma Florists' Program Gets an Upgrade
Newly Added Creativity Educational Session at SAF Palm Beach 2008
Boesen the Florist Co-Owner Ed Boesen Dies
BUSINESS BUILDERS
Wholesaler Offers Annual Scholarship to Aspiring Florists
GREEN house
New Texas Greenhouse Dedicated to Pest Management
TRENDWATCH
No Drop, No Shop: Rising Fuel Prices Rein In Spending
LIFE AT WORK
Staff Infection: Sick Time for Small Businesses
BELIEVE IT OR NOT
Ex-Employee Guzzles Big Bucks in Gas Heist
MARK YOUR CALENDAR
SAF Palm Beach Deadlines
On the Horizon
REGULAR FEATURES
E-Brief Top Five: Wedding Info Tops the List
Reader Feedback: California Florist Has Choice Words for Internet Directory Scams
Product Spotlight: Ultimate Floral Industry Supply Guide
On the Discussion Boards
Rising Cost of Health Care Diagnosed as 'Excruciating'
Survey Says: Few Florists Charge for Re-deliveries
 
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HEADLINES
Web Site Stops Felling Flowers to Sell Trees

A company that sells trees to commemorate special events has removed negative floral references from its Web site after being contacted by SAF.

House Committee Approves Credit Card Fair Fee Bill

Retailers hoping for relief from credit card fees moved closer to their goal last week after a House committee passed legislation that would rein in the non-negotiable fees credit card companies levy.

Oklahoma Florists' Program Gets an Upgrade

To keep up with industry trends and current professional terminology, the Oklahoma State Florists' Association (OSFA) is updating the written curriculum for its certification programs.

Newly Added Creativity Educational Session at SAF Palm Beach 2008

Ever feel caught off guard, forced to think quickly on your feet to maneuver out of a tricky situation? Learn some great tips and tricks to help you improvise in those trying situations at SAF Palm Beach 2008.

Boesen the Florist Co-Owner Ed Boesen Dies

Ed Boesen, a florist and well-known entrepreneur in Des Moines, Iowa, died July 15.

BUSINESS BUILDERS
Wholesaler Offers Annual Scholarship to Aspiring Florists

The Boston Flower Exchange is again planting the seeds for the next generation of florists with its 2008 Rachel Butterworth Dietz Scholarship.

GREEN house
New Texas Greenhouse Dedicated to Pest Management

In a perfect world, growers would have the funds, room, equipment and time to test the newest pesticides and biological controls while identifying every bug that lands on their crops.

TRENDWATCH
No Drop, No Shop: Rising Fuel Prices Rein In Spending

About two-thirds, or 63 percent, of consumers are cutting spending due to rising gas prices, up 18 percentage points from a year ago, according to a new report by market research company Nielsen Co.

LIFE AT WORK
Staff Infection: Sick Time for Small Businesses

Are you as nice to your employees as you are your flowers and customers?

BELIEVE IT OR NOT
Ex-Employee Guzzles Big Bucks in Gas Heist

With fuel prices on the rise, those kinds of double-digit charges seemed like normal business expenses when they showed up on one wholesaler's fleet fuel card.

MARK YOUR CALENDAR
SAF Palm Beach Deadlines

 Deadlines for SAF Palm Beach 2008 are approaching fast, so make sure you don't miss them!

On the Horizon

REGULAR FEATURES
E-Brief Top Five: Wedding Info Tops the List

Our GREEN house story about the florist who's turning bridal bouquets into seed-filled thank-you note paper captured the most attention last week. It was followed closely by news about FloraStar's contribution to the American Floral Endowment.

Reader Feedback: California Florist Has Choice Words for Internet Directory Scams

Last week's story about Internet directory scams was as familiar as it was frustrating for LuAnn Schwab, owner of Blooms & Bears Florist and Gifts in Irvine, Calif. But like the florist interviewed last week, Schwab also fights back when scammers prey on her business. 

Product Spotlight: Ultimate Floral Industry Supply Guide

SAF makes finding what you need easier with the Ultimate Floral Industry Supply Guide. This online guide is your one-stop, searchable source for a broad selection of fresh product, hard goods, business supplies and gift items. From ribbons to refrigeration units, the selection is wide and rich. Suppliers, get in the guide and get ready to be noticed. SAF members enjoy preferred placement and the SAF logo next to their company name. Members are eligible for a 25 percent discount on enhanced listings with Web links and additional information.

On the Discussion Boards

Weddings are still the hot topic on the discussion boards. After reading through other posts in a discussion on wedding contracts, a florist was inspired to establish a written contract form.

Rising Cost of Health Care Diagnosed as 'Excruciating'

The rising cost of health care is "excruciating," according to slightly less than 68 percent of respondents to last week's e-poll.

Survey Says: Few Florists Charge for Re-deliveries

Do Florists Charge a Fee for
Re-delivery?

 

Source: SAF online Fuel/Gasoline survey of retail florists, May/June 2008. Results based on 603 responses (response rate = 17 percent).

Almost eight in 10 retail florists don't charge customers when orders have to be re-delivered, according to SAF's Fuel Survey. Of the 11 percent that do, four percent build it into the original delivery fee, and seven percent assess a second fee. Ten percent do something else, such as asking the recipient to pick up the order or calling to make sure someone is available to accept the delivery.
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